THE HB Story.
Everything journalists, podcasters, content creators, and brand partners need. Brand assets, founder bio, product information, key messaging, and press contact, all in one place.
4 Formulas | 100% UK Made | 0 Fillers
WHY HONEY BADGER EXISTS
"Men are performing below their ceiling and the supplement industry is profiting from their confusion."
Honey Badger Supplements was built on a simple, uncomfortable observation: the men who need better supplementation the most are being sold the least honest products. White-label formulas marketed with aggressive claims. Capsules full of fillers. Proprietary blends hiding underdose ingredients. An industry built on hype, not science.
We built Honey Badger to be different in the only way that matters: the formula first. Every product starts with the outcome, testosterone support, mental clarity, immune resilience, cognitive performance and works backwards to the best available ingredients at meaningful doses. Not what's cheapest. Not what's fashionable. What the evidence supports.
The name comes from the only animal that genuinely doesn't care about the odds. It operates from its own standards, not anyone else's expectations. That's the standard we hold ourselves to and the standard we believe driven men deserve.
Made in the UK.
Every Honey Badger formula is manufactured in the United Kingdom under strict quality standards. Not white-labelled. Not outsourced to offshore contract manufacturers. Built here, backed here, owned by us.
Whole-food philosophy. We use superfood powders, not capsules. Whole-food matrices preserve the co-factors, the vitamins, enzymes, and phytonutrients, that make ingredients work. Our formulas are designed to be mixed, stacked, and absorbed as nature intended.
No fillers. No synthetic hormones. No excuses. We list every ingredient. We use premium grades, Ashwagandha, not generic extract. Cracked cell wall Chlorella, not standard Chlorella. The difference matters and we explain why.
A platform, not just a product line. Honey Badger exists at the intersection of supplementation, performance coaching, and community. Through Anarchy Coaching and the Honey Badger Club, we support men across training, mindset, and nutrition, not just in the supplement aisle.
DANIEL J SEARLE
Founder - Honey Badger Supplements
Dad. Entrepreneur. Proud Briton.
I built the Honey Badger eco system because I love my family, my country, and refuse to watch British men decline without doing something about it.
Available for interview, podcast appearances, and media comment on: natural testosterone support, male performance supplementation, the white-label supplement industry, men's health and the "quiet performance crisis," nootropics and cognitive performance, and the whole-food supplementation model.
THE MAN BEHIND IT
HONEY BADGER AT A GLANCE
UK
Country of Manufacture
Every formula made in the United Kingdom. Not white-label. Not offshore.
12
Life or Death contains 12 clinically studied whole-food ingredients. No filler. No synthetic compounds.
Active Superfoods in Tier One
10%
Subscribe & Save Discount
All products available on a save-and-subscribe model. Loyalty rewarded from day one.
30 servings at £34.99. 12 active superfoods. The cost of a daily coffee for a formula that took months to develop.
Per Day (Life or Death)
£1.16
04
Proprietary Formulas
LIFE OR DEATH, EVO-T, DEFENCE, FOCUS. Each built from the ground up for a specific performance outcome.
0
Synthetic Hormones
Natural testosterone support only. No synthetic hormones, no steroids, no prescription compounds.
2
Performance Stacks
The Omega Stack (Life or Death + Defence) and the Alpha Stack (EVO-T + Focus). Synergistic formulas, stack pricing.
100%
Vegan & Vegetarian
Every Honey Badger formula is plant-based and suitable for vegans and vegetarians.
THE RANGE
Four proprietary formulas. Each built around a specific male performance outcome. No white-label. No filler.
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![A white pouch of honey badger supplements with a black and white stylized lion skull and mane graphic. Text reads "HONEY BADGER SUPPLEMENTS," "Male focused outcome driven nutrition," and "Support peak male performance."]()
LIFE OR DEATH - Your daily foundation. Testosterone, energy, and mental clarity - one formula, no compromises. Built for men who perform under pressure and can't afford an off day. Twelve whole-food superfoods. Nothing hidden.*
One Time Purchase £34.99
Subscribe & Save £31.49
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![Green bag of Honey Badger Supplements with lion skull graphic, label indicating male-focused nutrition, listing ingredients like wheatgrass, spirulina, chlorella, beetroot, ginger, turmeric, acai berry, and black pepper.]()
DEFENCE - Your body takes a hit every day. Pollution, stress, poor sleep, processed food, modern life is pro-inflammatory by default. Defence fights back. A whole-food superfood formula built for cellular protection, antioxidant resilience, and digestive strength.*
One Time Purchase £29.99
Subscribe & Save £26.99
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![Black pouch of Honey Badger Supplements, outcome-driven testosterone superfood mix with dosage and ingredients, featuring red, white, and black packaging.]()
EVO-T - More drive. More strength. More vitality. EVO-T is a 100% plant-based testosterone formula built on science, not synthetics. No hormones. No shortcuts. Just the ingredients your body needs to produce testosterone the way it was designed to.*
One Time Purchase £24.99
Subscribe & Save £22.49
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![Black packaging pouch with a skull and lion design, labeled 'Honey Badger Supplements,' announcing a mental focus superfood mix and listing ingredients like lion mane and maca root.]()
FOCUS - Your edge when it matters most. An advanced nootropic superfood formula for cognitive performance, sharper memory, and sustained mental clarity. The choice of entrepreneurs, athletes, and executives who need their brain firing as hard as their ambition.*
One Time Purchase £24.99
Subscribe & Save £22.49
honeyBADGER
STACKS
supplements
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The Alpha Stack - A synergistic partnership combining two of our most targeted formulas into a dual-system designed for men who need both physical and cognitive performance operating at the same level.
EVO-T is our dedicated testosterone support formula, a 100% plant-based superfood blend formulated to support drive, energy, strength, and healthy hormonal function without synthetic compounds. Focus delivers advanced nootropic support, formulated to enhance mental clarity, concentration, and sustained cognitive endurance across long, high-pressure days*
Together, the Alpha Stack supports peak physical output and the mental sharpness to match it, in the short term and over time.*One Time Purchase £39.99 - (Save £9.99)
Subscribe & Save £35.99
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The Omega Stack - You train hard. You work harder. And somewhere between everything you push through and everything you still have left to do, your body absorbs a cost most men don't think about, until it catches up with them.
The Omega Stack was built for that space. Life or Death keeps you firing, testosterone, drive, focus, and physical energy, all in one daily formula. Defence works in the background, clearing the oxidative load, calming systemic inflammation, and protecting the cellular systems that make everything else possible*
The result is not just performance. It is the kind of resilience that compounds over time, sharper thinking, stronger recovery, and the sustained energy to keep showing up at your best.*One Time Purchase £49.99 - (Save £14.99)
Subscribe & Save £45.99
BRAND IDENTITY
Consistent visual identity across all editorial, social, and broadcast use. Please contact us - contact@honeybadgersupplements.com for assets and full usage guidelines.
HOW TO DESCRIBE US
Approved language for editorial use. These framings are accurate, evidence-led, and consistent with the brand's positioning.
One-line description
"UK-made natural performance supplements for men, no white-label, no fillers, no synthetic hormones."
Use for podcast introductions, article standfirsts, and social captions when a single sentence is needed.
Short description (2–3 sentences)
"Honey Badger Supplements makes whole-food performance formulas for men who are serious about what they put in their body. Every product is made in the UK, built around clinical evidence, and formulated without the fillers, synthetic hormones, and proprietary blend obfuscation common in mainstream supplementation."
Brand philosophy quote
"Warriors, hunters, monks, and healers relied on these ingredients for thousands of years. Today, science tells us why they worked. We just put them together properly."
Attributed to Honey Badger Supplements. Use as a pull quote or framing device.
Category positioning
"Honey Badger occupies the intersection of evidence-based supplementation, performance coaching, and male community, a platform built on the belief that most men are performing below their ceiling, and that the solutions have existed for millennia."
✓ Do use
"Honey Badger Supplements" — full brand name on first mention
"HB" or "Honey Badger" — acceptable shorthand on subsequent mentions
"Natural performance supplement" or "whole-food formula" as product descriptors
"UK-made" or "manufactured in the United Kingdom"
Include the standard disclaimer: "Food supplement. Not intended to diagnose, treat, cure, or prevent any disease." when making performance claims
High-resolution product images available on request — please use supplied imagery
✕ Do not use
Do not describe products as "curing," "treating," or "preventing" any medical condition
Do not use "steroid," "hormone replacement," or "TRT" in connection with any HB product
Do not reproduce or modify the logo without prior approval — use supplied files only
Do not use competitor brand names in proximity to Honey Badger claims without factual basis
Do not attribute specific clinical outcome percentages to products without citing the underlying study (which references the ingredient, not the product)
Do not use low-resolution or unbranded imagery — request official assets from the press contact
ABOUT HONEY BADGER
Approved boilerplate text for use at the foot of press releases and editorial features. Copy and use as supplied.
About Honey Badger Supplements — Standard Boilerplate
Honey Badger Supplements is a UK-based performance nutrition brand specialising in whole-food superfood formulas for men. Founded on the principle that driven men deserve honest, evidence-led supplementation, the company produces four proprietary formulas - LIFE OR DEATH, EVO-T, DEFENCE, and FOCUS, all manufactured in the United Kingdom without white-label processes, synthetic hormones, or filler ingredients.
Each formula is built around clinically studied natural ingredients designed to support testosterone, cognitive performance, cellular resilience, and sustained energy. Honey Badger Supplements operates alongside Anarchy Coaching, a performance and mindset coaching programme, and the Honey Badger Club, a members' community for men committed to operating at their potential.
Products are available direct at honeybadgersupplements.com All Honey Badger formulas are vegan, vegetarian, and food supplement compliant. Food supplements are not intended to diagnose, treat, cure, or prevent any disease.
GET IN TOUCH
We respond to all press, media, and partnership enquiries within one working day. For interview requests, please include a brief outline of the publication, format, and intended angle.
Press Enquiries
contact@honeybadgersupplements.com
Response within 1 working day. Please include publication name and deadline.
Interview & Appearances
Founder
Daniel J Searle
Available for podcast appearances, media comment, expert quotes, and on-camera interviews. Remote and in-person.
Partnerships & Collaborations
Partnerships
contact@honeybadgersupplements.com
Brand partnerships, affiliate programme, co-promotions, and commercial collaborations. Please include relevant reach and audience data.